Are Americans ready to trust Facebook with their dating life? Barely more than a month has passed since the U.S. Federal Trade Commission fined Facebook a record $5 billion over its privacy lapses, and imposed a modified corporate structure to hold the company more accountable for its decisions over user privacy. In the wake of this historic action, Facebook’s brand-new dating product is today launching to all in the U.S., promising to leverage the company’s deep insight into people’s personal data to deliver better matches than rival dating apps like Tinder, Bumble, Match and others.
By year-end, Facebook Dating users will be able to select which Facebook or Instagram Stories they want to add to their dating profile.
The new service represents a significant step toward making Facebook a tool for connecting with people who aren’t just friends or family.
Arguably, none of these efforts requires as much trust as opening up your Facebook data — to a company known for its mishandling — in the hopes of finding love.
For more details on how the dating part is set up and what information will be used do read the press release article here.