Tumblr has new owners

Remember Tumblr? The microblogging and social networking platform. It now has new owners after it was sold by Verizon Communications Inc. to Automattic Inc.; the owners of WordPress for $3 000 000. A fraction of the  $1.1 billion that Yahoo paid for it, in 2013.

The Wall Street Journal is reporting that as part of the sale,  Automattic Inc. will also take on about 200 Tumblr staffers. Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been dwarfed by Facebook, Reddit and other services. 

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