The popularity of veganism has exploded worldwide over the past few years, fueled by ever-increasing concerns about a healthier diet, animal welfare, climate change, but also by social media.
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Veganism is incredibly popular in the United Kingdom and Australia, but its popularity has exploded in South Africa as well. According to a study compiled by food blog Chef’s Pencil, South Africa ranks among the world’s 25 nations where veganism is most popular.
The study was based on Google Trends data, a reliable source of Big Data, which lets you compare veganism popularity across the world.
Mzansi has had many hits where people do Google searches for Vegan related items. While some of these searches are probably made out of curiosity, many types of searches, such as vegan recipes or vegan restaurants, show an interest in following a vegan diet.
Most Popular South African Provinces and Cities for Vegans
The Western Cape is the province where veganism is by far the most popular in South Africa, hugely outranking the Eastern Cape and Gauteng. At the city level, it is Stellenbosh, followed by Randburg and Cape Town where the percentage of vegan-related searches was the highest.
The top 10 South African cities where veganism was most popular over the past 12 months:
- Stellenbosch (100 points)
- Randburg (79 points)
- Cape Town (76 points)
- Sandton (63 points)
- Port Elizabeth (54 points)
- Roodepoort (43 points)
- Kempton Park (39 points)
- Centurion (38 points)
- Midrand (37 points)
- Johannesburg (35 points)
Would you ever go into a specific eating plan to feel healthier?
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